Digital Brochure

Client: Tech Data, one of the world’s largest distributors of technology products, services, and solutions

This 19-page brochure promotes ExitCertified, a Tech Data-owned IT training company. The piece focuses on instructor expertise, detailing the certification processes instructors regularly complete to refresh their technical knowledge, as well as their wealth of real-world experience. The brochure includes profiles of two ExitCertified instructors who share their passion for teaching and helping students advance in their IT careers. 

To gather information for this brochure, I conducted a detailed interview with a senior director at ExitCertified. I referred to transcripts and audio recordings of interviews that another writer had done with the two featured instructors. I also reviewed a detailed ExitCertified messaging document and incorporated high-level messaging from it and the ExitCertified website. From these multiple sources, I crafted a brochure that tells a cohesive, compelling story.

I’ve shown a sample of pages from the brochure. To see the complete brochure, view the PDF.