Book Teaser Ad & Jacket Copy

Client: Merck, a publisher of definitive medical references for healthcare professionals (and a pharmaceutical giant)

To promote The Merck Veterinary Manual (10th Edition), I developed creative concepts and copy for a teaser ad and the book jacket. The teaser ad features a chameleon’s eye and focuses on the book’s inclusion of full-color images for the first time. The book jacket playfully shows a snake curled around the book.

This project gave me a chance to come up with fun, creative concepts, something the veterinary audience always welcomes.